Commercial Property Agents – Strategies That Work With Property Sellers and Landlords Today

As a real estate agent in this commercial property market today, you will come across sellers of different types that all have unique ideas and challenges to address. They all require special strategies if their property is going to be converted to a successful sale.In most locations today, the property market is biased towards the buyers of property, and on that basis the buyers can name their price and negotiate the terms of purchase. There are plenty of properties available to choose from. The agent acting for the seller has to really know the property and the market if they are to get the best outcome for their clients.Typically today you will find the following types of sellers of commercial and retail property:Those that have to sell their property due to pressures on their business or investment
Those that are looking to change property investment or property type
Those that have a business need as an owner occupier requiring a different type of property for their business operations
Those that have financial pressures being applied to them from their bankers or financiers
Those that are seeking to diversify property type within the overall portfolio
Those that see a redevelopment opportunity or disposal given the age of the existing property and its redundancy as an investment in its current formProperty owners and investors all have different challenges to address from time to time. They will require different strategies from their real estate agent as part of marketing and selling the relative property.Here are some ideas to incorporate into the strategic sale process for your clients seeking to sell their property:Question the property owner regards the ideal timing of the sale process in case there are pressures that should be incorporated into your marketing plan.
Inspect the property fully to understand any challenges or weaknesses that could impact the sale process. Give due regard to the property improvements, operating expenses, net income, and lease profile. They all form part of the overall property package to take to sale. Any weaknesses should be identified and addressed.
Itemize the strengths of the subject property around which you can build your advertising and marketing campaign. It is likely that the improvements and location of the property will support the strengths of the property, clearly establishing the target market to be addressed in your marketing campaign. You need four or five points of property attraction to build your adverts and editorials.
Review the local area to identify the comparable properties that you are up against in the sale process. From that you will need details of those property pricings, methods of sale, time on market, property improvements, and property ownership detail. Any conflict with your property and the associated marketing process should be identified prior to your promotion commencing.When you completely understand the property and the seller for whom you act, it is easy to construct a sales strategy and marketing campaign that captures the correct target market and in the right way. The agents that do this well today are the agents that build market share and make more commission. The property sales and listings of tomorrow are built from your actions and strategies of today.

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